The off-season is a great time to focus your efforts into reaching out to your community. A great way with minimal investment is to hold Bike Safety at schools in your area. These Bike Safety Presentations are an excellent way create positive buzz … kids love them, and adults appreciate the safety and educational aspects. Here are some easy steps to do that:

Research
Find contact information for the local elementary and middle schools near your location(s). Compile their addresses and principal contact information in a spreadsheet.

Compose
Write an email or letter introducing yourself and offer to visit and present about bike safety. Ask if the school holds special event assemblies like “Bike to School Day” or “Safety Day”. These special events are opportunities you can contribute to easily.

Prepare

Once you’ve been invited to present, download and print the Bike Safety Brochure. We encourage you to include a rental coupon with the brochure or grab a handful of Gift Certificates/VIP Passes to hand out to all the kids. This brings in new business and keeps your company top-of-mind when families are planning their weekend activities.