When a local landmark starts showing up beyond the experience itself, you know it’s become something bigger.

That’s exactly what’s happening in Echo Park, where a newly opened café is celebrating one of the neighborhood’s most recognizable attractions: the iconic Echo Park Swan Boats. Café Ggiata officially opened its new Echo Park location with a grand opening on Monday, May 18, bringing its signature deli offerings and coffee program to the lakefront community. The opening adds another local gathering spot to the area and highlights how Echo Park continues to blend neighborhood favorites with experiences that make the area one of LA’s most vibrant destinations.

Recently featured on the café’s TikTok, their custom mug design includes an illustration inspired by the instantly recognizable swan boats that have become synonymous with a day at Echo Park Lake. It’s a fun detail—but also a reflection of something we’ve seen grow over the years: the swan boats have become part of the fabric of the neighborhood.

What started as a unique way to get out on the water has evolved into one of the most recognizable experiences in Los Angeles. Visitors come for the views, the fresh air, and the chance to slow down in the middle of the city. Locals bring friends and family. Couples make it part of date night. Content creators stop for the photos. And increasingly, a trip to Echo Park isn’t complete without spotting—or hopping aboard—the iconic white swans.

For Wheel Fun Rentals, creating memorable experiences has always been the goal. Seeing the swan boats become a recognizable visual symbol of Echo Park—and now even appearing on café merchandise—is a reminder of how recreation can become part of a place’s identity. The lake sits at the center of that experience, offering a place where people gather, explore, and make memories together. The swan boats have become one of those can’t-miss moments that visitors seek out and locals continue coming back for.

So whether you’re grabbing a coffee, taking a stroll around the lake, or making plans to get out on the water, one thing is clear: the swans have officially become part of the Echo Park story.

Ready to experience the iconic Echo Park Swan Boats for yourself? The swan boats operate daily—reservations are required and available online. Come ride, snap a photo, and see what makes this LA tradition one of the neighborhood’s favorite things to do.