Seasonal businesses are unique. Instead of generating revenue all year long, seasonal business owners are challenged with the off-season, a time where little to no revenue is generated.

Manage Cash Flow & Reduce Expenses
Above all, this is the most important way to help you survive the off-season. Review and adjust your calendar-based budget and allocate cash accordingly.

Look at Your Financials
It’s important to look at your business on a regular basis. Contact Al at al@wheelfunrentals.com if you’d like to go over Profit and Loss Statements to identify areas that could be improved.

Flex & Diversify

If it makes sense, consider adding other products and services to your locations like food, beverages, vending, guided tours, group and teambuilding events, or electric vehicles. In addition, invest in ways to keep generating revenue as long as possible. Consider things like adding a Pumpkin Patch, maximizing hours of operation, opening earlier in the season, or opening new Share Rev Locations.

Don’t Forget Your Community
If your primary source of customers are tourists, make sure you aren’t neglecting locals. A great way to advertise within your community is through the U.S. Postal Service (USPS) Mover’s Guide we discussed last month.

Start Next Season’s Marketing Efforts
Utilize tools like newsletters, coupons, special offers to stay in touch with your customers year-round, so you’re top-of-mind when they plan their next vacation. Staying active within your community will also earn you some positive exposure that will attract visitors.

Maximize Your Workforce
Although it’s important to keep labor costs down, it’s also important to accommodate valuable employees. Determine if it makes sense to adjust your business model to keep valuable employees and avoid shutting down completely.